Logo for Game Design

by

UX Logo Banner (c) Dane Aleksander, 2013

Simplicity in design is driven by aesthetic preference as well as by a reflection of the complexity of its medium. In game design, the interaction of the user expererience (UX) is paramount, with game players growing ever more sophisticated, more educated, more complex; rules and goals are elaborated then refined to reflect the co-evolution of gamers and gameplay. In Reality is Broken, Jane McGonigal defines structured game experience as having rules, goals, voluntary play and―a fourth structure not yet addressed―a feedback system. Feedback is dependent on player participation, with a set of rules and goals to observe and communicate. A feedback system ultimately creates the capacity for interaction. It serves to connect player and game, and the design of that system determines the intuitive nature of the experience.

There is a profound and enduring beauty in simplicity, in clarity and efficiency; simplicity is about so much more than the absence of clutter and ornamentation, it’s about bringing order to complexity.―Johnny Ive

UX Logo (c) Dane Aleksander, 2013

As an aside I was asked to design a logo for a Nova Scotia game design association that I knew very little about―really only that there was a demand for a logo that played on the themes of Nova Scotia and game design. A couple days later I presented a logo past a deadline for a contest that I knew nothing about. Nonetheless, my line of thought behind the design, above, is as follows.

I wanted to take advantage of symbolism to give the logo for game design clarity with visual context. A cropped and stylized silhouette of a Supernintendo ES controller created the positive and negative shapes of “u” and “x”. The four arrows pay tribute to the pillars of structured game experience as well as in this design, the left, right, forward and backward directional buttons that are not typically colored, pay tribute to the classic playful colors of the Nintendo a, b, x and y buttons, though the colors of the arrows in the original version of the logo took on the Nova Scotia flag white, blue, gold and red. Either way, the vibrant arrows draw our attention in and then guide our eyes out through one color, likely the high-value color that is placed in the upper-right, yellow, and then around the loop of the “u”―the iterative loop that is feedback, interaction, user experience and game design in Nova Scotia or anywhere in the world.

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